Why do not many people see my Facebook posts for free? Is this happening more and more often? Business owners and content creators are finding it increasingly tough to get their posts seen by lots of people on Facebook. This is because Facebook keeps changing how it shows posts on your feed.
Facebook is popular, with 2.41 billion people using it every month. That’s why it’s a top choice for companies to promote their stuff. People of all ages are there, from older to younger ones.
The problem is that small businesses don’t always have much money for ads. But they still want to tell people about what they’re selling. So, they try to reach people for free through their regular posts on Facebook.
If you’re wondering why many people aren’t seeing your posts, you can read this blog from Beta Soft Technology. It explains what factors affect how many people see your posts on Facebook and teaches you how to schedule your posts to increase the number of people who see them without paying for ads.
What is Facebook Organic Reach?
Facebook Organic Reach is the number of people who see your posts on Facebook without you having to pay to show it to them. When you don’t spend money to promote your content, the people who see it for free are your organic reach.
However, it’s not as simple as it used to be. Facebook has made it harder for businesses to reach people without paying for ads. They changed their computer program, or algorithm, to show posts from friends and family more than posts from companies.
But that doesn’t mean you can’t still use Facebook for free marketing. You just have to be more clever about it.
How to Get More People to See Your Facebook Posts for Free: 10 Important Tips
Getting your Facebook posts seen by more people without paying for ads can be a big challenge. But don’t worry, there are ways to do it. Instead of spending money on Facebook ads, you can use smart strategies to get your posts out to a wider audience and make people interested. Here are 10 tips to help you with that.
1. Make A Plan What to Post in Advance
You need to post useful things to your audience to make your Facebook posts do well. So, it’s a good idea to choose what you post carefully. Start by ensuring your posts are interesting and relevant to those who follow your page. When people like and comment on your posts, it will make your posts show up more in their Facebook feeds.
You can find your best-performing posts on Facebook’s insights page. Look at the “Posts” section to see how many people your posts reached and how many people liked, commented, or shared them. Find the posts that get a lot of positive feedback and consider making similar content in different formats, like articles, infographics, case studies, or videos.”
2. Ask Your Followers to See Your Posts First
You can ask your followers to ensure they see your posts before others. If they like what you do, they might be happy to do this for you. Just be clear about how they can do it. They might not know how to help you if you don’t explain.
You can tell them to choose ‘See First’ under your page’s ‘Following’ button. This way, your posts will appear at the top of their Facebook feed.
3. Share Engaging, Native Video Content
We all know that Facebook’s organic reach, the number of people who see your posts for free, is going down. But, Facebook still really likes videos that are made specifically for Facebook.
These videos are becoming increasingly popular on Facebook and are good at getting people engaged.
That’s why lots of brands are trying to make more of them. Videos are a safer bet when you look at different types of content (like links and photos).
The numbers show that a massive 8 billion or more videos are watched on Facebook every day. When people watch videos, they often share them too, which makes them even more important on Facebook.
Facebook’s got two main reasons for liking videos so much:
Reason 1: In the past, photos were the big thing on Facebook. That’s why business pages started posting more photos to stand out. But Facebook noticed that people were getting too many of the same marketing photos. So, they made it harder for business pages to share photos. They wanted to keep their users happy.
Videos are different and harder to make, so businesses don’t post as many. That’s why Facebook gives them better reach.
Reason 2: Everyone knows videos are becoming more important than other types of content. They’re seen as the future of the internet. So, Facebook wants to be the top place for sharing videos, even more than YouTube.
Studies show that Facebook videos reach a lot more people than posts with links and photos.
So, if you want more people to see and interact with your posts on Facebook, it’s time to add videos to your social media plan. But remember, don’t make videos just for the sake of it. You need great content for the best results.
Here are some tips to make your Facebook videos stand out and get more views and engagement:
- Use square videos because they work better than wide ones.
- Grab people’s attention in the first 3-5 seconds.
- Add captions to your videos because most people watch Facebook videos without sound.
- Focus on one main point in your video, not lots of different things.
- Make your title short but very clear.
- Include a strong call to action to get more responses.
4. Write Captions that Grab Attention
It’s super important to write interesting captions for your Facebook posts. This is even more crucial if you share your content on Twitter or Instagram. You shouldn’t treat Facebook like a place to store stuff meant for other social media sites. Here’s what you should do:
- Write unique captions for your posts.
- Don’t just share links from other websites all the time.
- Ask people to do something, like leaving a comment.
These tips are essential for getting more people to see your posts on Facebook.
5. Finding the Right Time to Post
You probably know that when you post on social media can affect how many people see and engage with your content. If you just post at random times, your posts can get lost in the shuffle. So, choosing the best time to share your content boosts engagement and increases the chances of people seeing your posts quickly.
Posting when your audience is most active on Facebook improves the chances of your content showing up at the top of their feed, which is good for getting more organic reach.
However, remember that many others may also post during these busy times, so you’ll have more competition. The trick is to post just before these peak hours, like around 3:45 PM if the best time to post is 4:00 PM, to catch people’s attention early.
Here’s a pro tip: Ask your followers to turn on post notifications if they want to see your content every time you post. This is a great way to naturally boost your visibility!
6. Use Facebook Live for Better Results
Facebook Live is a powerful tool that can create excitement and get people talking about your brand. Many brands find Facebook Live videos can reach more people naturally than regular videos. About 80% of brands say this.
A great topic for Facebook Live videos is ‘AMA’ or ‘Ask Me Anything.’ It helps a brand learn what their audience wants and build a real connection with them. Later on, the brand can focus on meeting the needs of potential customers and making their products or services more valuable.
Besides going live, you can also plan and schedule your posts in Facebook groups, which can help you become more active and visible in different Facebook groups.”
7. Become a Valuable Resource in Your Industry
Do you know how you have that one Facebook page you often visit to get useful information about your field? It’s the one that shares interesting stuff and keeps you up-to-date. Well, you can be that valuable resource for your industry too. Here’s how:
- Think about the problems your followers have, and address them.
- Share content made by others that’s helpful.
- Share what you know, your expertise.
8. Don’t Use Clickbait
Even though it might be tempting, you should never use clickbait. It’s not going to help you get more people to see your Facebook posts naturally; in fact, it might make your posts less visible.
Facebook cares a lot about the quality of posts. So, if you put out low-quality content or sketchy links, Facebook might notice, and it won’t be good for you.
9. Talk About What’s Trendy
To create a strong content plan, you should talk about popular topics on Facebook. You can use Facebook Business’s ‘Hot Topic Tool’ to see what’s trending in different categories, industries, on specific dates, and for different age groups and genders. By being smart about when and what you post, you can get more people to see your content on Facebook and boost your brand.
10. Keep Posting Regularly
It’s unsurprising that many popular Facebook accounts post new stuff almost daily. Being consistent helps build your presence and tells the Facebook computer program you’re active.
You can plan and schedule your posts in advance. This makes it easier to stick to a regular posting schedule. When you use a Facebook post scheduler like Beta Soft Technology, you don’t have to worry about when to post, engaging with your audience, or how people will react to your content because you’ve already planned it out.
How to See Your Facebook Page Organic Reach?
You can check the organic reach of your Facebook page overall and for individual posts. It’s a good idea to look at trends and how your reach changes over time, instead of getting too caught up in specific numbers. Individual posts can sometimes have unusual results, so don’t focus too much on one day or week.
The good news is that there are many places where you can track your reach. Facebook Insights, for example, gives you useful information about how many people saw your posts and interacted with your page. But remember, it’s more important to understand the bigger picture and trends rather than getting stuck on exact numbers.
You might want to ask yourself these questions:
- Is my Facebook following growing or shrinking? Why?
- How does my organic reach compare to paid reach?
- Which specific posts get the most people to see them?
Conclusion
Facebook has a massive 2.93 billion users right now, so it’s important for your business’s marketing plan. But it’s not easy for any computer program to pick the best content to show people quickly. That’s why getting more people to see your posts for free on Facebook can be hard. Instead of focusing on that, make content useful to your audience and meet their needs. If you follow the tips in this article, your Facebook posts will reach more people without paying for ads.
